Chipotle Mexican Grill is relaunching its Guac Mode benefit for Chipotle Rewards members and is teaming up with Cash App to roll out a $100,000 giveaway on Twitter, according to a Press release Monday (March 28).
Guac Mode’s relaunch celebrates Chipotle’s third anniversary of its Chipotle Rewards loyalty program. The perk unlocks free guacamole rewards throughout the year. Rewards members can sign up for Guac mode until Thursday (March 31).
“Since launching Guac Mode two years ago, we have distributed over seven million orders of free guac to fans enrolled in the program,” said Chris Brandt, Chief Marketing Officer. “With surprise guac rewards and extra cash wins, Guac mode is an unmissable opportunity for all Chipotle fans.”
See also: PYMNTS data: Loyalty programs are the best way to get customers to spend more
the $GuacMode Contest will post a series of tweets through March 31 that encourage fans to sign up for Guac mode for a chance to win some extra cash. Fans on Twitter can reply to tweets with @ChipotleTweets and @CashApp, along with their $cashtag and #ChipotleGuacMode. There will be four independent giveaways between March 28 and March 31.
In addition to Guac mode, Chipotle Rewards members can earn 10 points for every dollar spent at the restaurant, online or in the app. The Chipotle Rewards Exchange offers more than 15 options for spending rewards, including free guac, double protein, drinks, and merchandise.
Rewards can also be redeemed for cash donations to Chipotle’s nonprofit partners such as The Farmlink Project, National Young Farmers Coalition and the National Urban League. There are also achievement badges that members can earn.
Chipotle had more than 2,950 restaurants as of December 31, 2021 and is the only restaurant company of its size that owns and operates all of its restaurants. The company has nearly 100,000 employees.
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