Fantasy sports companies, which interact with users online, invested more than Rs 3,000 crore last year in various segments, including media rights buying and player sponsorship, a senior official said on Tuesday. responsible for Dream Sports.
At the IAMAI Digital Summit, Dream Sports co-founder and CEO Harsh Jain said the company is looking to invest in start-ups and anything that improves sports.
“Last year the fantasy sports industry, which consists of over 200 companies, contributed Rs 3,000 crore in media rights, sponsoring teams, leagues, players and spending money for every sporting event, ”Jain added.
He said the Dream Sports Foundation, the corporate social responsibility arm of the company, currently supports 6,000 athletes in India.
“Fantasy Sports shows that it can become one of the biggest contributors in terms of engagement, audience and marketability.
“In Dream Capital, we have invested $ 250 million to reinvest in sport. Our vision is simply to improve sport. Anything that improves sport is a fair game for us. Anything that improves sport interests us. invest, ”Jain said.
He added that Indian consumers have now started paying for products and services online with an increase in GDP per capita, disposable income over the past 3-5 years, but the freemium model remains the best way to go. business in the country.
Jain said the rollout of 5G in the country will boost innovation in sports technology and strengthen the role of augmented reality and virtual reality products in the sports segment.
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