Global Saunas and Spas Market (2021-2026)



Dublin, November 09, 2021 (GLOBE NEWSWIRE) – The report “Sauna and Spa Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” has been added to offer.

Saunas have been in use for thousands of years and are still popular today. A sauna can help people relax, and it can have other health benefits. The Mayans used sweat houses 3,000 years ago, and sweating has long been used as therapy. Traditional Finnish saunas typically use dry heat, with relative humidity often between 10-20%.

In other types of sauna the humidity is higher. Turkish style saunas involve a higher level of humidity. There are several types of saunas, depending on how the room is heated. These include wood heating, electric heating, infrared room and hammam. The sauna and spa appear to support healing treatments for body and soul. The spa followed by sauna treatments has become common. The most common spa treatment is a massage. Other services offered range from facials, manicures, pedicures and body treatments.

Bonding sessions, detoxification, confidence and self esteem improvement, blood pressure lowering, pain reduction, stress reduction, weight reduction, meditation, a healthy skin and relaxation are important benefits of frequent spa treatment.

There are various types of saunas, such as traditional Finnish sauna, steam bath (also known as Turkish bath) and infrared sauna etc. Technological advancements and different innovations are introduced in the infrared sauna. Sauna is generally considered part of spa treatments, with aromatherapy, body wraps or mud baths, bathing, waxing, manicures and pedicures, and massages are different types of. spa treatments.

The different types of spa treatments depending on the location offered are day spa, destination spa, hotel or resort spa, medical spa, cruise ship spa, airport spa, spa mineral springs, etc. The European spa is one of the largest in the world due to its relatively higher average income. The spa industries in most European countries have recovered well from the economic crisis of the early 2010s. The spa industry in Russia has also grown considerably over the past five years. The growing wellness industry in Europe is one of the main growth drivers of the sauna and spa market. The growth of the hotel industry in the region and the associated influx of tourists to Europe are expected to keep the saunas and spas market vibrant in the region.

In 2020, the outbreak of the COVID-19 pandemic created an unfavorable impact on the market, as the demand for sauna and spa services declined rapidly between January and March and spread further. The impact was indirectly affected by other sectors associated with these markets.

Key market trends

Growing consumer spending capabilities drive the market

The increase in disposable income, the increase in spending capacity and the spending habits of millennials have been remarkably altered in recent years. The behavior and purchasing pattern have changed due to urbanization and lifestyle. Their lifestyle focuses on social health, which is supported by increased spending due to increased income. This generation sees this sauna and spa industry as a necessity. Thus, millennials are willing to spend on their lifestyle, which is driving the growth of this industry.

Rapid urbanization, sedentary lifestyles and the busy schedules of professionals working around the world are major health concerns. It is mandatory for working professionals to be in good physical and mental health to maintain and increase productivity. In addition, the increasing adoption of sauna and spa services mainly in geriatric groups is also one of the factors which are boosting the demand for spa services and thus contributes to the growth of the market significantly.

Rising tourism fuels the sauna and spa industry

A spa hotel is a hotel whose main objective is to provide individual services and treatments to clients, with an emphasis on health. The global tourism industry has grown in recent years, with the exception of 2020. International tourist arrivals have increased as global per capita income has increased and consumer confidence has improved. . Leisure tourism is the largest sector of the tourism industry.

The leisure tourism and hospitality market brings domestic and international tourists to destinations for official time or vacation. These tourists take advantage of sauna and spa services provided by hotels, luxury hotels and resorts. In the leisure tourism and hospitality industry, sauna and spa services are available as part of the package or amenities. Thus, the sauna and spa industry is seen as the packed part of the hospitality and tourism market. The growth of the leisure tourism and hospitality industry is driving the sauna and spa market.

Main topics covered:

1.1 Hypotheses of the study and market definition
1.2 Scope of the study



4.1 Market overview
4.2 Market drivers
4.3 Market restrictions
4.4 Market opportunities
4.5 Porter’s five forces analysis
4.6 Technological innovations and developments
4.7 Impact of COVID-19 on the market

5.1 By application
5.1.1 Hotel / Hospitality
5.1.2 Gym / Fitness and Spas
5.1.3 Household
5.1.4 Other applications
5.2 By type of market
5.2.1 New
5.2.2 Renovation / Replacement
5.3 By geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East and Africa

6.1 Overview of market concentration
6.2 Company profiles
6.2.1 KLAFS Group
6.2.2 Harvia PLC
6.2.3 SaunaKing
6.2.4 TyloHelo Oy
6.2.5 Duravit
6.2.6 Physiothermal
6.2.7 Effégibi
6.2.8 SAWO inc.
6.2.9 Narvi Oy
6.2.10 Other Important Industry Players



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