Ottawa, April 29, 2022 (GLOBE NEWSWIRE) — The world healthcare CRM market is driven by various factors such as growing internet penetration, growing adoption of smartphones, growing penetration of delivery platforms, and growing demand for conveniences associated with software. Rising disposable income, growing urban population, favorable government regulations, ease of doing business, and improved infrastructure that promotes quick results are the major factors that have augmented the growth of the global healthcare market health CRM.
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Growing preferences for online patient monitoring over the traditional method of checking and tracking has forced healthcare to opt for advanced methodology. The proliferation of digital technologies and increased customer awareness about the various benefits of CRM software have boosted the growth of the market.
Report Highlights
- gender based, freestanding kitchens dominated the market, gaining a market share of around 60% in 2020. This is attributed to the rapid increase in the number of freestanding kitchens across the world. Moreover, the growing number of fast food outlets, especially in developing regions, has significantly boosted the growth of this segment.
- based on nature, standalone is estimated to be the most opportunistic segment during the forecast period. This is attributed to the higher profitability, ease of operations, low operating costs, and improved infrastructure that is driving the growth of autonomous cloud kitchens.
Report scope
| Report cover | Details |
| Market size in 2021 | $10.92 billion |
| CAGR | 14.1% from 2022 to 2030 |
| The biggest market | North America |
| Fastest growing region | Asia Pacific |
| Companies covered | Salesforce.Com Inc, Microsoft Corporation, Oracle Corporation, Pegasystems Inc, Sage Group Plc, SAP SE, SugarCRM, Zoho Corporation Pvt Ltd, Cerner Corporation, Keona Health |
Regional overview
North America secured a market share of more than 30% and dominated the global healthcare CRM market in 2020. The need for digital signage, the evolution of innovative products such as systems home monitoring, leak detection systems are increasing dramatically. Therefore, during the forecast period, the North American healthcare CRM market is expected to witness positive market growth. The North American healthcare MR market is expected to grow steadily over the forecast period owing to the growing demand for automation for documentation purposes and the need for a single platform for exchange information. The adoption of MC in healthcare will likely be boosted by technological advancements in information and communication technologies. Furthermore, growing demand from patients to opt for early treatment through means such as mobile monitoring, disease monitoring systems and home care is expected to bode well for the growth of the market in the coming years. .
Asia-Pacific is expected to witness significant growth rate in the healthcare CRM market owing to the gradual opening up of the market to international manufacturers which has projected that major market players are investing heavily in setting up their centers in developing economies. Moreover, authorities in these emerging countries are investing heavily in advancing their national healthcare infrastructure, which is likely to boost the growth of the healthcare CRM market.
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Market dynamics
Driver
Increase in the number of hospitals
According to the International Telecommunications Union, there were approximately 4.9 billion (63% of the world’s population) internet users at the end of 2021. This number was 4.1 billion in 2019 and it grew rapidly to 782 million in 2 years. Rising internet penetration across the globe along with growing adoption of smartphones is expected to drive the growth of the global healthcare CRM market over the forecast period.
Detention
Lack of literacy in rural areas
A huge population resides in the rural areas of developing and underdeveloped countries. The high illiteracy rate has resulted in the lack of knowledge regarding smartphones. There is a lack of awareness about internet and other digital technologies that might hinder the growth of the market over the forecast period.
Opportunity
Marketing and and new launches by market players
The presence of several large players and many smaller independent players has fragmented the market. However, the huge players in the market and their new launches have significant impacts on the market which can offer new prospects for growth. For example, in November 2017, an online food aggregator in India, Swiggy, launched Swiggy Access which aimed to help restaurants operate a delivery-only kitchen in India.
Challenge
Lack of adequate infrastructure
There is a lack of adequate infrastructure such as lack of proper roads, electricity, internet networks and under-penetration of online food delivery platforms. Online food delivery platforms are limited to urban cities and not present in rural and suburban areas. This is a major challenge that may limit the growth of the market.
Market Segmentation
By component
By app
- Customer Service & Support
- Marketing
- CRM analysis
- Others
By deployment model
Per end user
- health care providers
- Hospitals
- Ambulatory care centers
- Diagnostic and Imaging Centers
- Pharmacies
- Others
- Health Care Payers
- Private payers
- Public payers
By geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa (MEA)
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