Probiotics Market Size Expected to Expand to US$133.92 Billion by


Tokyo, March 15, 2022 (GLOBE NEWSWIRE) — The world probiotics Marlet is driven by various factors such as growing internet penetration, growing adoption of healthy food and beverages, growing penetration of online sales channels, and growing demand for conveniences associated with product delivery. Increasing disposable income, growing urban population, favorable government regulations, ease of doing business, and improved infrastructure that promotes fast deliveries are the major factors that have augmented the growth of the global probiotics market . Growing growth in the food and beverage industry owing to high consumer spending and favorable government policies is expected to be a major factor that is expected to drive the growth of the probiotics market over the forecast period.

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Report Highlights

  • On the basis of ingredients, the bacteria segment secured the largest probiotics market share in 2020 owing to the surge in demand for bacteria-derived probiotic food products. This is attributed to the growth in health issues that have encouraged market players to invest in R&D and launch new, innovative probiotic products.
  • Based on application, segment named food and beverages held the major market share of the probiotics market, during the forecast period, owing to the growing popularity of probiotic functional foods and beverages among consumers.
Report scope Details
Market size in 2028 $113.16 billion
CAGR 8.7% from 2022 to 2030
The biggest market Asia Pacific
Year of reference 2021
Forecast data 2022 to 2030
Companies covered Yakult Honsha Co., Ltd., Danone, EI du Pont de Nemours and Company, BioGaia AB, Ganeden, Inc., Protexin, Nestle SA, Probi AB, Chr. Hansen Holding A/S, Lifeway Foods, Inc.

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Regional overview

Asia-Pacific has acquired a market share of more than 40% and dominated the global probiotics market in 2020. The presence of around 60% of the world’s population in the region has presented lucrative growth opportunities for market players. Additionally, increasing urbanization, government investments in infrastructure development, increasing health awareness and growth in sedentary lifestyle have largely contributed to the growth of the probiotics market in Asia Pacific. The increase in disposable income, increased popularity of probiotics among the population, improved internet access, increasing ease of accessibility and availability of probiotics, and increasing penetration of online delivery platforms like amazon and flipkart are some of the major factors driving the market growth. . Additionally, increased adoption of online payment platforms and various promotional offers and discounts offered by online payment apps such as Phonepe, Paytm, Amazon Pay, and GooglePay have significantly boosted the growth of the probiotics market in this region. .

Market dynamics

Factors: Health benefits associated with probiotic-Fortified foods

Consumer health awareness is on the rise, with the heaviest consumers constantly on the lookout for healthy food products for regular consumption. Probiotics have proven strong health benefits, more specifically for the human digestive system. Probiotics are found in supplement form or as a component of foods and beverages. Its integration with affordable health foods, such as yogurt, fruit authorities, and prepared dairy products, has contributed to the significant market size. The most commonly used probiotic bacterial strains include lactobacilli and bifidobacteria, which are found in various dairy products, including yogurt. Within the dairy category, yogurt is the most popular option for probiotic consumption. Manufacturers offer a variety of options in the yogurt segment. For example, in 2013, Chobani, LLC (USA) launched an on-demand US Greek yogurt line, which has now become one of the leading brands in North America.

Constraints: International quality standards and regulations for probiotic some products

International organizations, such as the Canadian Food Inspection Agency, the National Food Safety and Quality Service, the WHO, the United States FDA, and the European Parliament Committee on ENVI (Environment, public health and food safety) of the EU are associated with food safety regulations. These government associations control the operation of several materials and chemicals during food processing, indirectly or directly. In addition, in 2001, the Joint FAO and UN/WHO Expert Consultation on the Evaluation of the Health and Nutritional Properties of Probiotics developed guidelines for the evaluation of probiotics in foods which could lead to validation of health claims. This was to standardize the requirements necessary to make health claims related to probiotic agents.

Opportunities: Probiotics can replace pharmaceutical agents

The growing demand for probiotics has revealed customer preference for products with various proven health benefits. Growing evidence of the health benefits associated with probiotics for rebuilding health has increased customer expectations of probiotics. This inclination towards a natural, safe and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. Moreover, the beneficial effects of probiotics as pharmaceutical agents appear to be dose- and strain-dependent. Clinical trials have proven that probiotics can cure certain health conditions or diseases in humans, especially those related to the gastrointestinal tract. Therefore, consumption of fermented dairy products that include probiotic cultures provides various health benefits in certain clinical conditions, such as rotavirus-associated diarrhea, antibiotic-associated diarrhea, inflammatory bowel disease, bowel syndrome irritable disease (IBS), cancer, allergic diseases, Helicobacter pylori infection and lactose intolerance.

Challenges: integration complexities probiotics in functional foods

The commercial and development aspects of functional food products are rather expensive, complex and uncertain. Factors influencing the successful development of functional food products are consumer demand, technological conditions and the legislative regulatory environment. However, consumer information regarding the health benefits of specific ingredients may influence acceptance of particular functional foods. Additionally, common functional ingredients like minerals, fiber, and vitamins are favored over improved and new products, like foods fortified with probiotics, prebiotics, flavonoids, conjugated linolenic acid, and carotenoids.

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Segments covered in the report

By app

  • Food and drinks
    • Dairy products
    • Non-dairy beverages
    • Infant formula
    • Cereals
    • Other (snacks, meat, bakery and nutrition bars)
  • Food supplements
    • Food supplements
    • Food supplements
    • Specialty Supplements
    • Infant formula
  • animal feed

By end use

By distribution channel

  • Hypermarkets/Supermarkets
  • Pharmacies/Drugstores
  • Specialty stores
  • Online stores
  • Others

By ingredient

By function

  • Regular
  • Preventive health care
  • Therapeutic

By form

By geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa (MEA)

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