On June 1, FirstBank launched the FirstBank Bloom Package, a new checking and savings account that will plant five trees for every account opened.
FirstBank has partnered with the global One Tree Planted (OTP) reforestation association, hoping to plant 50,000 new trees in Colorado, Arizona and California.
For each First Bloom Package opened, FirstBank will donate $ 5 (or five trees), up to $ 50,000 (50,000 trees), to OTP. The offer is available for new and existing customers and is valid until August 31, 2021.
The First Bloom package, available at all FirstBank branches, is a linked checking and savings account. There are no minimum balance requirements or monthly service fees, and it’s available to anyone 13 years of age or older. It also has an automatic save feature, allowing the automatic transfer of money from your check to your savings account. Current customers can change their existing account to a First Bloom package by going online or by calling or visiting one of the bank branches in Carbondale, Glenwood Springs or Aspen.
Brendan Matthias, executive vice president of FirstBank and a member of the Roaring Fork Valley market team, said the partnership with OTP was a suggestion from a bank employee. “We chose One Tree Planted as a partner because it allowed us to work with an entity that could have a direct impact on the three states in which we operate,” explained Matthias.
In a recent press release, Diana Chaplin, Director of OTP Canopy, said: “We are excited to work with companies like FirstBank, who truly care about the planet and their communities, and also empower their customers to make the difference. She added: “We look forward to the long term impacts of this campaign and are proud to call FirstBank a partner.”
Matthias reiterated the importance of the tree-planting campaign in this region, stating: “Each of these states, unfortunately, is experiencing the conditions of persistent drought and the danger of forest fires and the effects they are having. on the health of our local forests, and in particular resonates with us here with Christine Lake in 2018 and Grizzly Creek last year. We worked on it, but finding that connection impacted us. ”
Matthias explained that one of the core principles of FirstBank is to give back to the communities they serve. He said: “We are giving all of our employees two paid days off to support the organizations they are passionate about. Company-wide, we estimated this translates to approximately 45,000 volunteer hours, donated each year. Locally, for ourselves, in mid-May a group of our people worked with Roaring Fork Outdoor Volunteers and reduced forest fires on the Wulfsohn Trail system in Glenwood [Springs]. “
The First Bloom campaign has already shown positive results across the FirstBank service region. “Honestly, we are delighted with the results achieved so far. In just three weeks, until June 18, which is the last count we have, we were able to plant 10,450 trees. It’s pretty successful in the first 18 days of a 90-day campaign, so we’re very excited about it, ”said Matthias.
As to where the trees will be planted, Matthias explained, “One of the things with One Tree Planted is that you have to be confident that their process is assessing where the need is greatest and where you can affect that change – in the bigger and more the most immediate way. The Roaring Fork Valley is an important aspect of their work. They worked here and they will continue to work here.
To learn more about One Tree Planted, visit onetreeplanted.org
To learn more about the FirstBank Bloom package, visit efirstbank.com/vert