Lowe’s is gearing up for another long holiday shopping season.
The North Carolina-based home improvement chain announced Wednesday that its second annual “Savings Season” sale will begin on October 28 with new offers every week through December.
Savings will be available while supplies last and in categories such as tools, smart home, appliances, decor and more.
But like last Black Friday, expect the second holiday season for the coronavirus pandemic to be different from previous years.
With supply chain bottlenecks and shortages caused by the pandemic, experts recommend that consumers start shopping for holiday gifts now before Thanksgiving and Black Friday.
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Bill Boltz, executive vice president of merchandising for Lowe, said on a call with reporters that stores are prepared and focused on taking the stress out of holiday shopping.
“Before the transportation issues even started to surface, we made the strategic decision to order more product from our warehouses and stores earlier for this year’s season,” Boltz said, adding that he still recommends all customers to buy early.
According to a Lowe’s holiday survey, more than 90% of consumers plan to spend as much, if not more, than last year on Christmas gifts. The retailer has also launched a “do more” campaign to help consumers with special services and expanded inventory, and more than doubled last year’s giveaways in its giveaway area.
Boltz said Lowe’s has expanded its selection of holiday decorations to include Kwanzaa and Hanukkah items. He added that the company has 40 new online holiday collections and there will be more freebies available as well.
The company is offering its “largest selection of artificial trees to date” and from mid-November, batches of freshly cut trees will be back in Lowe’s garden centers across the country.
Lowe’s Black Friday Doorbusters
Over the past year, many retailers have said goodbye to many in-store door breakers and made way for more online promotions.
“We don’t do any door-to-door (in-store) deals,” Boltz said. “You know we don’t want 500 people standing in line at the door, but we’ll have Black Friday deals all week and we’ll have deals the day after Thanksgiving.”
But there will be offers online.
Throughout November, Lowe’s will be offering “Cyber Steals” like it did last year, which are daily one-day deals only online.
“We will continue to have values every week from Thanksgiving week until Christmas,” Boltz said.
Other retailers have started announcing vacation plans. Walmart said on Monday that there will be three Black Friday sales like last year that will start online and then continue in stores. Best Buy has an early sale from Black Friday through Friday.
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